Mock Campaign Brand Manager
Case Study #2 RHODE Beauty
Project Title: Repositioning Rhode as a Lifestyle Brand
Goal: Expand Rhode’s presence beyond skincare into the wellness/lifestyle space.
Target Audience: Gen Z & young millennials (18–30), urban, socially-conscious, TikTok-native.
Mood Board Includes:
- Pastel tones, minimalist branding, lifestyle flatlays
- Influencer vibes (clean girl aesthetic)
- Mood words: glow, clean, approachable, luxury-accessible
Strategy:
- Position Rhode as a “daily ritual” brand — not just a product but a lifestyle habit.
- Partner with micro-influencers who reflect soft luxury and inclusivity.
- Introduce user-generated content campaigns under #MyRhodeGlow
Tactics & Results (hypothetical):
- +35% IG engagement through branded filter challenge
- Influencer seeding to 50 creators = 2.4M organic reach
- TikTok GRWM series garnered 500K+ combined views
Visual:
Digital Portfolio 