ACADEMIC PROJECTS

ADVERTISING STUDENT CAPSTONE CAMPAIGN UNIVERSITY OF FLORIDA DECEMBER 2024

  • Created an integrated marketing campaign for a fictional security company named ‘Second Eye’ to leverage radio-frequency ID tags in mall-based retailers to discreetly monitor high-risk behavior and items, facilitating quicker intervention and seamless communication with authorities.
  • Conducted audience research, wrote copy, storyboards, and pitched concept to peers/faculty.
  • Produced digital logo, app mockups, and social media content using Canva and InDesign/Photoshop.
  • Presentation Sign
  • Mock App Feature
  • Mock App Feature
  • Mock App Feature
  • Mock App Feature
  • Mock App Feature
  • Logo
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